Investors
ITV invests £1 billion a year to bring UK viewers world-class, original programmes.
ITV1 is the largest commercial television channel in the UK in terms of audience share and advertising revenues. ITV’s digital channels, including ITV2, ITV3, ITV4 and Citv, generated over £240 million in advertising revenues in 2008 and included two of the UK’s top three commercial digital channels.
ITV channels
In 2008, ITV channels generated over £1.4 billion in advertising revenues. As well as national advertising, ITV is uniquely able to offer companies the opportunity to advertise on television at a regional or local level. ITV also offers advertisers the opportunity to sponsor or directly fund programming consistent with regulatory rules. Programming on ITV channels also generates revenue through viewer competitions and voting delivered via PRS. ITV channels are broadcast on all the major broadcast platforms, including DTT, cable and satellite. ITV is a shareholder in Freeview and, with the BBC, launched the Freesat service in 2008, including a high definition ITV offering. Via SDN, ITV also holds a multiplex licence, leasing out DTT spectrum to other broadcasters. ITV holds a 75% stake in GMTV, the Channel 3 breakfast time licensee; a 40% stake in ITN, the national news provider for ITV and Channel 4; and a 5.6% interest in SMG plc, which holds the two regional Channel 3 licences in Scotland.