Investors

ITV’s Broadcasting operations are made up of ITV’s family of channels: ITV1, ITV2, ITV3, ITV4 and CITV. ITV’s broadcast assets also include the multiplex operator SDN which operates one of the six digital terrestrial multiplex licences in the UK which make up Freeview.

ITV’s revenues within its Broadcasting operations are derived from a variety of sources. The bulk of the revenues come from selling advertising across its family of channels but these are complemented by sponsorship revenues and interactive revenues from viewer competitions and voting

ITV’s family of channels has the greatest share of the UK television advertising market reaching 45.1% in 2010. ITV1 is the largest commercial channel in the UK, consistently attracting the largest audiences of any UK commercial broadcaster, while ITV’s digital channels continue to grow their audiences. ITV recently saw the launch of high definition (HD) versions of ITV1 on Freeview , Freesat, Sky and Virgin and of ITV2, 3 and 4 on Sky. ITV1+1 also recently launched on Freeview and Sky.

Across its channels, ITV invests around £1 billion each year in network and regional programming, with the majority spent on UK production. As well as national advertising, ITV is uniquely able to offer companies the opportunity to advertise on television at a regional or local level through its regional sales channels.