Glossary

UK terrestrial television broadcasting format supporting five channels (BBC1, BBC2, ITV1, Channel 4 and five)

Broadcasters’ Audience Research Board – owned by broadcasters and advertisers and providing data on viewing statistics in UK households.

Cable television – often also providing telephony and broadband internet services.

The fixed element of ITV and GMTV’s licence fees

The 15 regional licences and one national licence awarded to transmit Channel 3 across the UK. Eleven of the regional licences are held by the ITV Group. ITV also owns 75% of the national licence GMTV.

The remedy agreed by Carlton, Granada and ITV in 2003 as a precondition of the merger of Carlton and Granada and which governs the way in which ITV1 airtime is sold by ITV to its advertising customers.

Term used to cover all areas of responsible behaviour by companies including ethical behaviour, corporate governance and environmental impact.

The price paid by an advertiser for 1,000 commercial impacts

A pension scheme for employees under which the ultimate pension benefit is usually related to salary, either at date of retirement/leaving or at date of accrual.

A pension scheme for employees under which the ultimate pension is usually related to the contributions paid into the scheme by employee and employer and to the investment returns earned on such contributions up to retirement.

The point at which the UK terrestrial analogue transmissions will cease and DTT will take over – planned to be a rolling programme by region across the UK finishing in 2012.

The digital transmission system (currently comprising six multiplexes each capable of transmitting between six and ten television channels), that is often referred to as Freeview, will fully replace analogue transmissions at DSO.

Dividend reinvestment plan

A platform broadcasting digital channels by satellite accessible to viewers without paying a subscription.

The name by which UK digital terrestrial television is often known.

Channels or services broadcast in substantially higher resolution than standard, providing improved picture quality.

One advertising impact is one viewer watching one 30 second commercial (usually referred to as rate card weighted and relating to a specific demographic group). Unless otherwise stated, commercial impact figures cited throughout this report refer to adult commercial impacts based on BARB data.

Discount rate at which the net present value of the worst case future cash flows associated with the financing is zero

SOCI for the adult demographic delivered on ITV1.