Responsibility

“I have discovered many good things about ITV in the few months since I joined. Something I was particularly pleased to find is the company's strong commitment to corporate responsibility. Companies today are scrutinised more closely than ever before. It is no longer adequate just to comply with the law – today we are expected to have a social function. Companies should benefit people, protect the environment, enhance the careers of employees and make ethical purchases.

Having found that ITV is already doing many of these things, I intend to work with my senior management team to explore how our commitment can be strengthened. I believe that enhancing our reputation for CR will support our broader business goals. ITV's relationships with politicians and regulators will be enhanced; potential employees will be attracted to join ITV and employees will be more loyal to the company. Investors will assess ITV as managing risk better. And above all, the audience will be more likely to view ITV as a responsible and trusted broadcaster.”

Michael Grade
Executive Chairman

CR issues in broadcasting are many and varied. We engage widely to ensure that we are aware of all the issues and are in touch with emerging subjects. We talk extensively to the regulator Ofcom and with government representatives. We meet with investors and industry peers to discuss CR. We consult our employees and have started to survey viewers about CR.

We view our CR issues under two main categories: those to do with what we broadcast ('On air' issues) and those to do with how we operate ('Behind the scenes' issues).

Our ‘On Air' issues include editorial standards applied to news and current affairs programming, representation of social issues in drama and soaps, advertising standards and community access.

Our ‘Behind the scenes' issues include our environmental impacts, employment, health and safety and our impact on the creative economy.

This section of our website contains:

Reports and downloads
ITV values & policies
Responsibility in the programme life-cycle
Responsibility 'On air'
Responsibility 'Behind the scenes'
2006 CR Report
Useful links

We hope the site contains all the information you are looking for. If you have any further questions please contact us.