ITV Values and Policies
Our values:
- Customer-focus
- Collaboration
- Commitment
- Boldness
- Excellence
- Integrity
We have a range of policies which govern how we operate and set out our approach to CR issues. These include:
Programme standards are governed by the Ofcom Broadcasting Code which is available at www.ofcom.org.uk/tv/ifi/codes/bcode. Advertising standards are governed by the BCAP Television Advertising Standards Code which is available at www.asa.org.uk.


