ITV Worldwide previews entertainment channel in ASIA

Mon 23 Jun 2008

Sector

Press Centre

ITV Worldwide today announced the preview to selected pay TV operators of a new pan-regional general entertainment channel across Asia starting June 23rd.

The preview channel will be based around Granada International’s existing UKTV channel currently distributed in the Middle East. Future plans include the rebranding and re-launch of UKTV, and a full channel launch to follow later this year.

Key genres featured on the channel will include world renowned contemporary drama such as Prime Suspect, Murder City, Eleventh Hour, Crash Burn as well as comedy, entertainment and cutting edge reality and talk shows including The Friday Night Project, Ballroom Bootcamp, Airline, Vroom Vroom, The Jeremy Kyle Show.

Programming will be sourced from ITV, one of the largest and most successful commercial broadcasters in the world. The preview channel will initially be broadcast from the emerging regional satellite platform of ABS-1 operated by Asia Broadcast Satellite.

Peter Iacono, President and Managing Director of ITV Worldwide said, “The development of a channel which showcases our amazing and varied high quality programming is an important part of our business. The opportunities that Asia presents are very exciting for us and we look forward to getting feedback from cable, satellite, and IPTV operators throughout the region.”

James Ross, Regional Director for ITV Worldwide said “The introduction of this new entertainment channel from ITV for Asia, initially as a limited preview channel, forms part of a concerted effort to broaden the reach and value of our programming to new audiences. At the same time we want to create a brand synonymous with quality entertainment television”.

For more information, please contact:

Alice BurdenInterim PR Manager ITV Worldwide +44 20 7389 8609alice.burden@itv.com

Debbie LawrenceThe Lippin Company Ltd +44 20 3008 5406dlawrence@lippingroup.com

Or in Hong Kong James Ross Tel: +852 2511 9701James.ross@itv.com

Notes for Editors

ITV Worldwide

The international distribution arm for ITV’s theatrical, video, TV, publishing, consumer products and networks which combines the recently merged Granada International and Granada Ventures businesses is led by Peter Iacono, President and Managing Director of ITV Worldwide. Selling thousands of hours of programming, from ITV Productions and many other independent producers, to more than 200 countries worldwide and with more than 250 licensees throughout 70 countries, the distribution arm is part of ITV’s Global Content Division uniting all of ITV’s UK and international production and content businesses.

The Asia office in Hong Kong, headed by Regional Director James Ross, is one of a global network of offices based in London, Los Angeles, Cologne, Sydney and Rio de Janeiro.