Investors

We regularly engage with our stakeholders to find out how they perceive ITV and what issues they regard as most important. Our key stakeholders are viewers, employees, investors, regulators, suppliers, advertisers, communities and other organisations.

Viewers

The ITV Vision Panel is a unique resource for engaging viewers. The Panel is made up of 8,000 adult viewers who respond to an online survey about our programmes; with around a third responding every day. A different survey is available each day and Panel members complete it at their leisure.

The Panel is run independently of ITV by GFK NOP and is fully representative of the demography of the UK population. Feedback from the Panel is passed to ITV within 36 hours.

We asked the Panel a range of questions to determine how responsible they think our programmes and online content are. The responses are shown in the charts attached.

Download the Vision Panel Charts (PDF 775kb)

As in previous years, the findings show that the majority believe that television programmes should tackle environmental and social issues and that our news coverage helps them understand such issues. More than a third of people agree that soaps and dramas raise important issues as well.

Those believing that news coverage is objective significantly outnumber those that do not. Many more people agree than disagree that our programmes reflect the UK’s ethnic and cultural mix.

Parents tend to agree that our scheduling of programmes helps them control their children’s viewing, although over 60% said they did not have a strong opinion either way.

Over 20% of people thought ITV Local.com is a useful community resource, although the majority had either never visited ITV.com or not have a strong opinion either way.

Over 30% of people disagreed with the statement that ITV conducts phone-in competitions fairly. We understand the reasons behind the low level of trust expressed in our conduct of phone-in competitions and have taken steps to regain this trust. Our evidence shows that viewer voting is rising again.

Most respondents had visited itv.com and they expressed very low levels of concern over content and child protection.

Employees

We conduct regular employee surveys to understand how people feel about working at ITV and pick up on any issues or concerns. We are working to increase the amount of direct engagement, including face-to-face meetings, between employees and executives.

See Our people for more information

Communicating CR

In 2009 we launched the Feelgood Factor initiative at ITV which sums up our efforts to go beyond our core responsibilities as a broadcaster to use our skills and resources to support life-changing initiatives. A key part of this initiative is to make employees proud to work for ITV by engaging them in our community initiatives.

The principal way we communicate CR issues to employees is through The Watercooler, a set of dedicated pages on our employee intranet.

For example, we asked people to submit their ideas for ways to help local communities, and used their responses when revising our volunteering programme

Investors

Like other companies, we receive regular enquiries on our CR performance from institutional investors and we respond to these queries individually. We also make information available to shareholders through our Annual General Meeting and our interim and annual reports.

These are supported by webcasts and roadshows covering our interim and preliminary results. Information is also available on this website

ITV is included in the Dow Jones Sustainability World and STOXX Indices (DJSI) and the FTSE4Good Index. We achieved a 66% score in the DJSI compared to the highest score in our sector category of 76%.

Regulators

Read about our engagement with regulators and our public policy activity in 2009