Material issues

We regularly review our material issues to reflect changes in our business and to take into account the opinions of external stakeholders and our employees. In 2009 we identified material issues in eight areas:

Programme/content standards and compliance

• Ofcom Broadcasting Code;
• Access services including signing, subtitling and audio description;
• Regional programmes serving local communities;
• Other public service programmes including news and current affairs;
• On-screen diversity;
• Premium rate services.

Advertising standards and compliance

• CAP Codes;
• Length and frequency of advertisement breaks;
• Proposals to introduce product placement.

Community investment and engagement

• Selection of causes supported;
• Allocation of on-air support;
• Donation of money and other resources.

Creative economy

• Expenditure on regional production;
• Freelance employment opportunities;
• Training and support for the independent sector;
• Monitoring of independent sector health, safety, employment and environmental standards.

Employment

• Off-screen diversity;
• Training and development;
• Work/life balance;
• Freelance and contractor workforce standards.

Health and safety

• At ITV productions;
• At all ITV locations;
• At independent productions made for ITV.

Environment

• Energy consumption and climate impact;
• Waste and recycling;
• Water use.
• Carbon Reduction Commitment Efficiency Scheme

Suppliers and business partners

• Independent production companies;
• Premium rate services;
• Merchandise and promotional items.