Objectives table

Objectives table
| Area | 2009 objective | 2009 outcome | 2010 objective |
| Programming | Provide a popular and varied schedule compliant with the Ofcom Broadcasting Code on issues such as offence, privacy and decency. |
ITV maintained a popular schedule with a low level of complaints upheld by Ofcom:
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Provide a popular and varied schedule compliant with the Ofcom Broadcasting Code on issues such as offence, privacy and decency. |
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Meet programming obligations contained in our licences. For ITV1 these are:
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We exceeded the obligations in all categories for ITV1:
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Meet programming obligations contained in our licences. For ITV1 these are:
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Meet accessibility services commitments for ITV1 (these differ for other channels, see Reflecting society):
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We met or exceeded accessibility service commitments for ITV1 (these differ for other channels, see Reflecting society):
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Meet accessibility services Commitments for ITV1 (these differ for other channels, see Reflecting society):
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| Creative economy |
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Meet programming obligations contained in our licences:
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| Area | 2009 objective | 2009 outcome | 2010 objective |
| Environment | |||
| Climate change |
Reduce our energy use by 15% by the end of 2012, from a 2007 baseline. |
In 2009, our energy use was around 3% less than in 2007. |
Reduce our energy use by 15% by the end of 2012, from a 2007 baseline |
| Waste |
Recycle 50% of waste by July 2009. |
In 2009 we recycled 65% of waste, nearly double the recycling rate of 2008. |
Continue to recycle 50% of waste in 2010 |
