Transformation Plan

 

In August 2010 we announced our strategy to transform ITV over five years. Our vision remains to create world class content which we can make famous on our channels, before exploiting its value across multiple platforms, free and pay, in the UK and internationally. We have a clear and consistent strategy which is based on four key strategic priorities as follows:

 

 

For further information on our strategy please see our 2013 annual report.