What We Do
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Our Purpose, Vision and More Than TV Strategy
Our purpose is Making What Matters, entertaining and connecting with millions of people in the UK and globally, reflecting and shaping culture and building brands, with brilliant content and creativity.
This is aligned with the vision that by 2026, ITV will be a leader in UK advertiser-funded streaming and an expanding global force in content.
Our Social Purpose strategy is an integral part of delivering our purpose and our strategic vision. See our Social Purpose website for further details
By delivering our vision and strategy, we are focused on three pillars:
- Expand Studios
- Supercharge Streaming
- Optimise Broadcast
These pillars are underpinned by a number of priorities (detailed below), for which we have key performance indicator targets to deliver by 2026. ITV has made strong strategic progress and the 2024 results demonstrate the significant achievements we have made. These pillars are not independent, they work together – reinforcing each other, creating synergies and delivering value.
ITV has made strong strategic progress to date. We have transformed ITV from an analogue business to a successful digital business where we have built the capability and created an adaptable and agile culture while nurturing and growing our creative power.
As we continue to grow ITV Studios and our digital revenues. ITV is becoming a more resilient business with production and digital now accounting for close to two-thirds of our revenue. This is underpinned by the powerful reach and strong cash generation of Broadcast.
We see lots of opportunities for further organic growth, and with our significant competitive advantages and clear strategic pillars, we are in a really strong position to deliver profitable growth, strong cash generation and attractive returns to shareholders.
