What We Do
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Our Purpose, Vision and More Than TV Strategy
Our purpose is ‘Making What Matters’, entertaining and connecting with millions of people in the UK and globally, reflecting and shaping culture and building brands with brilliant content and creativity.
Our strategic vision is to be a leader in UK advertiser-funded broadcasting and streaming and a diversified and expanding global force in content.
Our Social Purpose strategy is an integral part of delivering our purpose and our strategic vision. See our Social Purpose website for further details
Our strategy is based on three key pillars:
- Expand ITV Studios
- Supercharge our Streaming business
- Optimise our Broadcast business
These pillars are underpinned by a clear set of strategic priorities, KPIs and targets which reflect the key drivers of growth and value. Refer to our 2025 Full Year Results for further details.
Our More Than TV strategy is yielding clear results and generating strong outcomes across both ITV Studios and M&E. We have a strong digital platform, have successfully capitalised on growth opportunities, delivered resilient profits and generated good levels of cash. ITV has also achieved a key strategic target, with two-thirds of revenue now coming from ITV Studios and M&E’s digital business.
We have created two resilient and attractive businesses that are demonstrably leaner, more agile, and increasingly digital, well-positioned to deliver future growth. As we head into 2026 and beyond, our strategic pillars remain constant, but our priorities will evolve and adapt to meet changing industry dynamics. This ensures we build on the significant momentum achieved to date.
We remain focused on retaining the right people and ensuring we have an open dialogue within ITV.
With the profitable growth of ITV Studios and the digital M&E business, along with strong cash generation, we will continue to deliver attractive returns to shareholders.
