Home About ITV What we do

Our Two Divisions

ITV Studios is a scaled and global creator, owner and distributor of high-quality TV content. It operates in 12 countries, across 60 labels and has a global distribution network. It is diversified by genre, geography and customer in the key creative markets around the world.

ITV Studios is the largest producer in the UK, one of the largest unscripted producers in the US and one of the top three producers in the majority of the international markets in which it operates. ITV Studios has established relationships with key content buyers and leading creative talent in those markets; and with a combined content library of over 90,000 hours, it is also one of the pre-eminent global distributors.

ITV is the largest commercial broadcaster and streamer in the UK, delivering unrivalled audience scale and reach. M&E includes Streaming and Broadcast through which we distribute content via ITVX, our free advertiser-funded streaming service, and via our free-to-air linear TV channels. Our content is also distributed on third-party partner platforms such as Sky and Virgin.

ITVX also includes a subscription tier, ITVX Premium, which provides subscribers with all of ITVX’s programming ad-free along with other exclusive content.

ITV offers advertisers a unique combination of mass simultaneous reach, targeted advertising, and commercial and creative partnerships, in a brand safe environment across ITVX and our linear TV channels.

Our Strategic Assets and Competitive Advantages

ITV’s business model is based on a unique set of strategic assets and competitive advantages which enable us to grow our diversified revenue streams and create value for our shareholders.

By developing, owning, managing and distributing the rights to content, ITV can maximise the value of its programme brands across ITV Studios, Streaming and Broadcast. This ensures ITV is a more diversified business and enables it to drive value from different revenue models.

Group

  • Integrated producer, broadcaster and streamer model creates valuable synergies
  • Strong, trusted brand, products and culture
  • A high-performing, agile and diverse workforce

 

ITV Studios

  • Creates and owns the rights to world-class content
  • Broad global customer base with major networks, streamers and broadcasters

 

ITV Media & Entertainment

  • M&E is differentiated from global streamers with primarily uniquely British content
  • Deep commercial relationships with advertisers
  • Owns Planet V, an intuitive self-serve addressable advertising platform
  • Strong data capabilities with one of the largest first-party datasets in the UK

USING OUR STRATEGIC ASSETS AND COMPETITIVE ADVANTAGES WE AIM TO GROW OUR DIVERSIFIED REVENUE STREAMS

ITV Studios

We create and produce original scripted and unscripted content commissions for a diverse customer base of global streamers, major networks and local free-to-air and pay TV broadcasters and operators across our production bases.

We create some of the world’s most successful unscripted formats which we license globally to maximise the value from our programme rights.

We own the rights to a significant catalogue of programmes that we license to broadcasters and streamers internationally through our global distribution network.

Media & Entertainment

ITVX and our free-to-air linear TV channels drive significant digital and linear advertising revenues from our ability to deliver mass simultaneous audiences and targeted advertising at scale.

Using the power of our brands we help advertisers engage with audiences in different ways. We provide unique and innovative commercial and creative partnerships across ITVX and our free-to-air linear TV channels including sponsorship, product placement and advertiser-funded programming.

In the UK, we generate streaming subscription revenue through our ad-free tier, ITVX Premium. We monetise our consumer interactions through competitions associated with our programme brands. We also receive third-party revenue from disributing our channels and streaming services to other platforms and services.

RISK MANAGEMENT FRAMEWORK

ITV operates in an increasingly complex business environment and our risk management framework provides the business with the tools to identify, assess, manage and continually review our risks.

This also allows management and the Board to adapt the strategy to ensure that we are striking the right balance between risk-taking and risk mitigation, that any underlying risks in the strategy are being appropriately managed and therefore enabling the successful delivery of the strategy.

Powered by Sitecore