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Our Two Divisions

ITV Studios is a scaled and global creator, owner and distributor of high-quality TV content. It operates in 13 countries, across more than 60 labels, and has a global distribution network. It is diversified by genre, geography and customer in the key creative markets around the world.

ITV Studios is the largest commercial producer in the UK, one of the largest unscripted producers in the US and one of the top three producers in the majority of the international markets in which it operates. ITV Studios has established relationships with key content buyers and leading creative talent in those markets, and with a combined content library of over 95,000 hours, it is also one of the pre-eminent global distributors.

ITV is the UK’s largest commercial broadcaster and BVOD* streamer, delivering unrivalled audience scale and reach. Through M&E, we make content available to viewers through ITVX – our free advertiser-funded streaming service, our free-to-air linear TV channels, and our third-party partners, enabling them to watch however and wherever they choose.

ITV offers advertisers a unique combination of mass reach, targeted advertising, and commercial and creative partnerships, in a brand-safe environment across ITVX and our linear TV channels. We also offer advertising around our content on YouTube, providing increased scale and reach for advertisers.

* Broadcaster video on demand

Our Strategic Assets and Competitive Advantages

ITV’s business model is based on a unique set of strategic assets and competitive advantages, enabling us to grow our diversified revenue streams and create value for our shareholders.

By developing, owning, managing and distributing the rights to content, we can maximise the value of our programme brands across ITV Studios, Streaming and Broadcast. This ensures ITV is a more diversified business and enables us to drive value from different revenue models.

Group

  • Integrated producer, broadcaster and streamer model creates valuable synergies
  • Strong, trusted brand, products and culture
  • A high-performing, agile, creative and diverse workforce

 

ITV Studios

  • Industry-leading creative talent that creates and produces content across a range of genres
  • Operates in the growing segments of the content market – premium scripted and unscripted content
  • Broad global customer base with major networks, streamers and broadcasters
  • Creates and owns the rights to world-class content

 

ITV Media & Entertainment

  • Trusted brand with a strong British content offering
  • Unique commercial proposition
  • Strong commercial relationships with advertisers and partners
  • Owns Planet V, which is the second largest programmatic targeted addressable platform in the UK
  • Strong data capabilities with one of the largest first-party datasets in the UK

USING OUR STRATEGIC ASSETS AND COMPETITIVE ADVANTAGES WE AIM TO GROW OUR DIVERSIFIED REVENUE STREAMS

ITV Studios

We create and produce original scripted and unscripted content commissions for a diverse customer base of global streamers, major networks, as well as local free-to-air and pay TV broadcasters and operators across our production bases.

We create some of the world’s most successful unscripted formats, which we license globally to maximise the value from our programme rights.

We own the rights to a significant catalogue of programmes that we license to broadcasters and streamers internationally through our global distribution network.

We monetise our ITV Studios brands and extensive catalogue of 95,000 hours via YouTube channels, social media, gaming and streaming platforms through our digital studios label: Zoo 55.

Media & Entertainment

ITVX and our free-to-air linear TV channels drive significant digital and linear advertising revenues, due to our ability to deliver mass audiences and targeted advertising at scale.

Through our partnership with YouTube, we work alongside ITV Studios’ Zoo 55 label to sell the advertising around all our content on YouTube.

Using the power of our brands, we help advertisers engage with audiences in different ways. We provide unique and innovative commercial and creative partnerships across ITVX and our free-to-air linear TV channels. These include sponsorship, product placement and advertiser-funded programming.

We generate streaming subscription revenue, monetise our consumer interactions through competitions, and receive third-party revenue from platforms for carrying our channels.

SUPPORTED BY OUR RISK MANAGEMENT FRAMEWORK

ITV operates in an increasingly complex business environment. Thus, our risk management framework provides the business with the tools to identify, assess, manage and continually review our risks.

Management and the Board can adapt the strategy to ensure we are striking the right balance between risk-taking and risk mitigation, and that any underlying risks in the strategy are being appropriately managed, thereby enabling the successful delivery of the strategy.

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