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Creating a culture where we all do more to look after our mental wellbeing
Watch our 5 year showreel
Highlights
249m
actions taken to improve mental and physical health between 2019-2023.
7.2m
people connected with others as a result of Britain Get Talking in 2023.
2.7m
people took action to care for their mental health in 2023 due to our ITV x CALM partnership.
¼ of 16-34s
said they plan to think twice before posting on other people’s social media posts after seeing our online abuse campaign.
Britain Get Talking
ITV’s flagship initiative Britain Get Talking encourages people to connect with one another to boost their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, it is currently the most well-known mental health campaign in the UK.
Our most recent campaign featured Ant & Dec and a host of ITV faces. It encouraged the nation to support their mental wellbeing by celebrating their friendships and asking their pals on a mate date.
ITV x CALM
ITV partners with mental health charity Campaign Against Living Miserably (CALM), to help young people think about what works for them when they’re feeling low, and to take action when they need it. Over one third of people who saw our most recent campaign put tips from the ads into practice.
Combatting online trolling
ITV partners with The CyberSmile Foundation to combat the rise in online trolling through our “Would You Say It?” campaign. The three TV ads, which were developed by ITV Creative, see unsuspecting social media users come face-to-face with the people at the receiving end of their hurtful comments.
Head First Award
ITV Commercial’s initiative, the Head First Award, invites other brands to join us in shining a spotlight on mental wellbeing.
The winner of our inaugural Head First Award is WWF who won £1 million of airtime to showcase a campaign which encourages everyone to get their daily dose of nature.
Mental health in the industry
ITV is committed to improving duty of care practices that support the mental wellbeing of staff and participants of shows.
In 2023, we ran a series of panel events to open up conversations across our industry about mental health with other broadcasters, streamers, production companies, agencies and advertisers.
ITV also provides extensive welfare measures to support programme participants before, during and after filming. This includes an online toolkit that producers can send to any prospective participant of a show, that provides guidance on how to tackle any unwanted social media attention.
Colleague wellbeing
Wellbeing is an important part of ITV, both on and off screen. Whether through our Duty of Care team, workshops and webinars to support mental wellbeing or health checks with ITV Feel Good, ITV takes care of its colleagues and production teams.
Our Employee Assistance Programme is now available to everyone at ITV, including the sizeable community of freelancers working on productions, international colleagues and dependants too.
Social Purpose Impact Report 2023
Read our latest Social Purpose report to learn more about ITV’s social impact in 2023. If you have any questions on the report, please email [email protected]