Mental Wellbeing

Creating a culture where we all do more to look after our mental wellbeing

Watch our 5 year showreel

Link toDownload Audio Described Showreel here

2024 Highlights

46 million

positive actions taken by people to support their mental wellbeing

people took a positive action as a result of our Britain Get Talking campaigns

25 hours

airtime dedicated to conversations around mental health for Loose Women Talkathon in aid of Britain Get Talking

£1m airtime

given to our Head First award-winner, WWF, to promote mental wellbeing in advertising

Britain Get Talking

ITV’s flagship initiative Britain Get Talking encourages people to connect with one another to boost their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, it is currently the most well-known mental health campaign in the UK.

Our most recent campaign featured Ant & Dec and a host of ITV faces. It encouraged the nation to support their mental wellbeing by celebrating their friendships and asking their pals on a mate date.

Link toFOR MORE INFORMATION

A close-up of a young schoolgirl. She has a ribbon in her hair. She looks into the camera, thoughtful and innocent

Content with impact

Across storylines, editorial and factual entertainment, we strive to raise awareness and understanding of important issues that affect us all, including our mental health.

In 2024 the Loose Women panel hosted an epic 25 hour Talkathon in aid of our mental health charity partners Mind, YoungMinds and SAMH. The panel, along with their celebrity guests, tackled taboos and opened up about their own struggles. 3.6 million people had their own positive conversation as a result.

Loose Women panellists Christine Lampard, Dame Kelly Holmes, Janet Street-Porter and Frankie Bridge are chatting to Chris Martin and Jamie Oliver behind the Loose Women desk as part of the 25-hour Talkathon.

Combatting online trolling

ITV partners with The CyberSmile Foundation to combat the rise in online trolling through our “Would You Say It?” campaign. The three TV ads, which were developed by ITV Creative, see unsuspecting social media users come face-to-face with the people at the receiving end of their hurtful comments.

Link toFOR MORE INFORMATION

A young woman is making eye contact with the viewer. She looks perplexed. 'If you wouldn't say it, don't send it' is written over the centre of the image. ' hashtag WouldYouSayIt' bottom right. ITV and The Cybersmile Foundation logos bottom left.

Head First Award

In 2025, ITV relaunched its Head First Award, a competition that gives £1 million worth of airtime to an advertiser focusing on mental wellbeing. The latest winner will be announced in May 2026.

Link toREAD MORE

ITV This Morning’s Doctor Sara Kayat sits in a mobile doctors surgery surrounded by a forest on a beautiful day.

Mental health in the industry

Mental Health in the Media returned in 2025. Developed with partners including the Film and TV Charity, Mind, YoungMinds, SAMH and CALM, the online panels attracted nearly 1,000 sign ups and explored best practice around mental health on-screen and behind the scenes.

Link toACCESS OUR PANEL VIDEOS HERE

Colleague wellbeing

Wellbeing is an important part of ITV, both on and off screen. Whether through our Duty of Care team, workshops and webinars to support mental wellbeing or health checks with ITV Feel Good, ITV takes care of its colleagues and production teams.

Our Employee Assistance Programme is now available to everyone at ITV, including the sizeable community of freelancers working on productions, international colleagues and dependants too.