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Creating a culture where we all do more to look after our mental wellbeing
Watch our 5 year showreel
2024 Highlights
46 million
positive actions taken by people to support their mental wellbeing
6m
people took a positive action as a result of our Britain Get Talking campaigns
25 hours
airtime dedicated to conversations around mental health for Loose Women Talkathon in aid of Britain Get Talking
£1m airtime
given to our Head First award-winner, WWF, to promote mental wellbeing in advertising
Britain Get Talking
ITV’s flagship initiative Britain Get Talking encourages people to connect with one another to boost their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, it is currently the most well-known mental health campaign in the UK.
Our most recent campaign featured Ant & Dec and a host of ITV faces. It encouraged the nation to support their mental wellbeing by celebrating their friendships and asking their pals on a mate date.
Content with impact
Across storylines, editorial and factual entertainment, we strive to raise awareness and understanding of important issues that affect us all, including our mental health.
In 2024 the Loose Women panel hosted an epic 25 hour Talkathon in aid of our mental health charity partners Mind, YoungMinds and SAMH. The panel, along with their celebrity guests, tackled taboos and opened up about their own struggles. 3.6 million people had their own positive conversation as a result.
Combatting online trolling
ITV partners with The CyberSmile Foundation to combat the rise in online trolling through our “Would You Say It?” campaign. The three TV ads, which were developed by ITV Creative, see unsuspecting social media users come face-to-face with the people at the receiving end of their hurtful comments.
Head First Award
ITV’s Head First Award saw over 70 brands competing to win £1 million worth of airtime, in a new initiative encouraging more advertising focusing on mental wellbeing.
World Wide Fund for Nature (WWF) were announced as the winners, and their campaign, “A Prescription for Nature” launched in 2024. The ad encourages us all to get our daily dose of nature, to help reduce anxiety and improve our mood, as well as making us more likely to take action to protect the health of our planet. Nearly 5 million people took a positive action as a result.
Mental health in the industry
ITV is committed to improving duty of care practices that support the mental wellbeing of staff and participants of shows.
In 2023, we ran a series of panel events to open up conversations across our industry about mental health with other broadcasters, streamers, production companies, agencies and advertisers.
ITV also provides extensive welfare measures to support programme participants before, during and after filming. This includes an online toolkit that producers can send to any prospective participant of a show, that provides guidance on how to tackle any unwanted social media attention.
Colleague wellbeing
Wellbeing is an important part of ITV, both on and off screen. Whether through our Duty of Care team, workshops and webinars to support mental wellbeing or health checks with ITV Feel Good, ITV takes care of its colleagues and production teams.
Our Employee Assistance Programme is now available to everyone at ITV, including the sizeable community of freelancers working on productions, international colleagues and dependants too.
Social Purpose Impact Report 2024
Read our latest Social Purpose report to learn more about ITV’s social impact in 2024. If you have any questions on the report, please email [email protected]