Climate Action

Shows with the biggest impact on audiences and the smallest impact on the planet

Our Climate Action programme

ITV has an ambitious and robust climate action programme that touches all parts of the organisation. We are transforming the business and working with stakeholders across the industry and across our value chain to have as broad an impact as possible on our journey to Net Zero.

Net Zero

ITV is committed to achieving Net Zero, with an initial target of 46.2% reduction of carbon emissions we control and 28% reduction of carbon emissions we influence, by 2030, and 90% reduction of all carbon emissions by 2050. These targets are validated by the Science-Based Targets initiative.

Zero Waste

We are continuously taking steps to improve our data quality and monitor waste in our offices and production activities, all while working towards a circular economy.

Shaping our culture

To cultivate an engaged culture at ITV, we run internal climate action campaigns and offer training to all employees. Our last campaign featured sustainability themed competitions, a vodcast from the CEO, and a Climate Innovation Showcase highlighting the strides made by teams across the company.

Innovation

Innovation is at the core of any creative industry and TV production is no exception. In order to come up with the biggest and best shows while cutting our emissions, we foster a culture of change and experimentation.

Collaborating across the industry

ITV collaborates with suppliers, as well as peers across the broadcast, streaming and production industries to achieve our goals while contributing to the Net Zero transition across the media sector

Behind the scenes on a production. A virtual background is projected behind the actors, with crew visible in the background.

Engaging audiences: Our Climate Content Pledge

Along with 11 other broadcasters, ITV initiated and signed the Climate Content Pledge at COP26 in November 2021, committing to doing more to reach and engage audiences with climate action content.

Click the image below to view the cross-broadcaster showreel of climate-related content from BAFTA albert.

Actress Sophie Rundle in After The Flood. She stands in the middle of a flooded street, wearing a police uniform and hi-vis jacket. The water comes up over her knees.

Our editorial commitment

ITV will use our huge reach and world-class talent to make relatable, entertaining and inspiring content that helps audiences understand the need for climate action, how it is relevant to our lives and how we can all be part of the solution.

We will report on the issues, normalise sustainable choices and tell optimistic stories of change.

We will embed climate and nature-positive content across all genres, for all audiences.

Advertisers and Partnerships

ITV continues to celebrate pre-loved fashion through powerful partnerships including Love Island / eBay and Vinted / Big Brother.

Big Brother, Vinted, Ebay and Love Island logos. People sit on a sofa, over their heads eBay messages say ‘Your item sold!’

Other aims and priorities

Mental

Wellbeing