Mental Wellbeing

Creating a culture where we all do more to look after our mental wellbeing

Watch our 5 year showreel

Link toDownload Audio Described Showreel here

2025 Highlights

37 million

positive actions taken by people to support their mental wellbeing

1 billion

volunteering minutes pledged to end loneliness since GMB's 1 Million Minutes campaign began

Over 4 million

people took an action after seeing the Role of a Lifetime campaign

Nearly 1,000

ITV colleagues volunteered their time to help others in 2025

Britain Get Talking

ITV’s flagship initiative Britain Get Talking encourages people to connect with one another to boost their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, it is currently the most well-known mental health campaign in the UK.

Our most recent campaign featured Ant & Dec and a host of ITV faces. It encouraged the nation to support their mental wellbeing by celebrating their friendships and asking their pals on a mate date.

Link toFOR MORE INFORMATION

A poster from ITV’s Britain Get Talking campaign featuring three heart-shaped helium balloons with writing on them. The top one says “Take a mate” and the middle one says “on a date.” The bottom balloon features logos for ITV and Britain Get Talking as well as the text “supported by” and logos for Mind and Youngminds.

Do Good, Feel Good

ITV colleagues are encouraged to take three paid days off a year to do something that matters to them. Two of these days are ring-fenced for volunteering, which is a great way to support wellbeing.

In 2025 ITV also partnered with Royal Voluntary Service to encourage the whole nation to volunteer through a multichannel campaign called Role of a Lifetime.

Link toFind out more

Actor Ryan Thomas cheering on people at a sporting event. He has both hands in the air and is carrying a megaphone in his right hand. He is wearing a t-shirt that reads “Cheer Squad” and a lanyard. Behind him is another man wearing the same outfit who is also cheering.

Head First Award

In 2025, ITV relaunched its Head First Award, a competition that gives £1 million worth of airtime to an advertiser focusing on mental wellbeing. The latest winner will be announced in May 2026.

Link toSee last year’s winning entry here

ITV This Morning’s Doctor Sara Kayat sits in a mobile doctors surgery surrounded by a forest on a beautiful day.

The Green Room

ITV’s Green Room is a 2026 pilot initiative with the Film and TV Charity to support freelancers between jobs. It brings together a small cohort of experienced freelancers from various production backgrounds for mutual support, mentorship, training, and workshops.

Mental health in the industry

Mental Health in the Media returned in 2025. Developed with partners including the Film and TV Charity, Mind, YoungMinds, SAMH and CALM, the online panels attracted nearly 1,000 sign ups and explored best practice around mental health on-screen and behind the scenes.

Link toACCESS OUR PANEL VIDEOS HERE

Colleague wellbeing

Wellbeing is an important part of ITV, both on and off screen. Whether through our Duty of Care team, workshops and webinars to support mental wellbeing or health checks with ITV Feel Good, ITV takes care of its colleagues and production teams.

Our Employee Assistance Programme is now available to everyone at ITV, including the sizeable community of freelancers working on productions, international colleagues and dependants too.